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Race Report: Midwest Festival

The third stop on our Gridlife Touring Cup race schedule brought us to Gingerman Raceway in South Haven, Michigan, back in early June. Midwest Festival is a massive event that is packed into a small, rural race track. It is one of the highest-attended events on the Gridlife schedule, with...

Five Fixable Flaws in Motorsports

There are numerous frustrating aspects of the motorsports industry. As a business owner, I frequently ponder other sectors and companies to see what I can learn from them. Similarly, they could try to learn from others. Here are some of my pain points in the motorsports industry. Do you agree...

Race Report: Gridlife Special Stage

Gridlife returned to Road Atlanta for the first time since an infamous 2019 festival that apparently got really out of control. I wasn't there, but you can find stories online and on YouTube. Adding this event to our schedule was a no-brainer for us southerners. Road Atlanta is...

Race Report: Gridlife South Carolina

The racing season has begun! Earlier in April, our team descended upon Carolina Motorsports Park in Kershaw, South Carolina, for the inaugural Gridlife event of the 2025 season. It was a rollercoaster of an event. Let's dig into it! Kicked Off With A Literal Bang Preseason testing ended...

What I Learned in Pre-Season Testing

Well, the off-season is officially over. After over five months on the sidelines, I dusted off the cobwebs (literally and figuratively) at Carolina Motorsports Park a couple weeks ago. Here are a few thoughts and lessons on my test day. The Rust Is Real This was the most extended break...

Apex vs. BBS: Riding the Line Between Inspiration and Imitation

Apex was founded in the late 2000s but gained traction in the mid-2010s. Their first model, the ARC-8, bore an eerie resemblance to the BBS RC. Catering to the BMW street and track enthusiast crowd, the ARC-8 was pitched on competitive prices, reasonable quality control, and various widths, offsets, and...

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